About us

Who we are​

Founded in 2004, DISCOVERY MICE COMMUNICATIONS is a leading international consultancy specializing in sustainable tourism policy, destination planning, and strategic communications. Our global standing is reinforced by a history of collaboration, including serving as an Affiliate Member of the UNWTO (2009-2020) and as Regional Vice President on its Affiliates Board. Since 2006, we have produced significant regional and world tourism conferences, fostering vital industry dialogue. Currently we are a Member of PATA and the Malaysian Ecotourism Association.

Our operational philosophy is guided by its “6 P’s bottom lines”: Profits, People, Principles, Planet, Partnerships, and Prospering, reflecting a holistic commitment to economic viability, social equity, ethical conduct, environmental stewardship, collaborative networks, and long-term well-being for destinations and communities. Our work supports the GSTC agenda and is entrenched in the UN Sustainable Development Goals. Through our international and regional tourism conferences we reach out to the global tourism fraternity to advocate sustainable tourism development.

Our dedication to sustainable development is currently highlighted by our role as the Implementing Agency for the “ASEAN Roadmap for Strategic Development of Tourism Corridors and Ecotourism Clusters,” a testament to our commitment to regional prosperity. We provide expert consultancy in national tourism policies, destination marketing, investment studies, and PPP networks, with specialized expertise in eco-cultural, ecotourism, community-based, sustainable tourism, and food tourism.


Our approach

Our Mission​ for Tourism
Our mission is to provide transformative consultancy and strategic communications that drive responsible tourism development.

We empower nations and communities through innovative policy, capacity building, and collaborative partnerships, ensuring that every tourism initiative contributes to shared prosperity and long-term sustainability.

Our Vision​ for Tourism
To be the preeminent leader in shaping a global tourism landscape that is resilient, prosperous, and fundamentally sustainable.

We envision a world where tourism serves as a powerful catalyst for economic empowerment, cultural preservation, and environmental stewardship, fostering meaningful connections between people and places.

OUR PARTNERS
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Roadmap for Strategic Development of ASEAN Tourism Corridors and Ecotourism Clusters